 Businesses in Glasgow received as good news the revelation by Glasgow based social networking site KILTR that it now has 10,000 beta users. KILTR revealed this figures on September 7 2011 when it announced completion of the third round of the funding arrangement which is undertaken by the Scottish Seed Fund and private venture capital. The business niche based KILTR has enjoyed wide acceptance among businesses in Glasgow and Scotland at large, with analysts saying it is emerging strongly as a “next generation” social networking platform. The site has already attracted personalities such as prominent managers, and key founders of several businesses in Glasgow. In the recent months, KILTR has moved to partner with key businesses in Glasgow and Scotland as a whole to execute strategic marketing approaches. Some of the companies include airport operator BAA and JetLogic which has been confirmed as the first major sponsor of the site. Both companies are keen on harnessing the seemingly powerful networking potential of KILTR to enhance their profiles and attract potential clients. Commenting on its progress, KILTR’s CEO Brian Hughes said the identity of businesses in Glasgow cuts across the global business stage; he explained that the number of people with Scottish heritage that are living out of Scotland is almost seven times those living in Scotland, making KILTR the best avenue to capitalize on this huge network of global connections which will then benefit not only the businesses in Glasgow but also the rest of Scotland. |